Synopsis

Celcom Axiata Berhad, recently launched its latest channel to better serve customers – an intelligent Virtual Agent service, in the personas of two young and trendy customer support agents, named Cliveand Emma.

The name “Clive” was chosen as a codename of sorts to indicate “Celcom Live” whereas “Aisyah” gave way to “Emma” in a modern update of an ubiquitous name that can apply to most races. They certainly roll of the tongue easily.

Both Clive and Emma are powered with Microsoft’s Artificial Intelligent (A.I) and machine learning technology – which enable a customer to help co-create the personalities of Clive and Emma the more he or she interacts with them. The combination of technology, transaction capability and personality is touted to be the first of its kind in Asia.

Director : Matthew
Cinematographers : Brandon
Editor : Shi Wen

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